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Whether a company or an individual, it is essential to have a clear picture of your business or one’s self. One of the best ways to do that is through an honest assessment of your company or personal brand. Companies or individuals with a clear vision, mission statement and requisite strategy are poised to win.


Brand messaging should be an ongoing conversation with the consumer. The most successful brands are masters at communicating with the consumer almost as if they were a good friend. Essentially, it is the same as storytelling. Over a period of time, these brands take the consumer through a myriad of different feelings and emotions. They are authentic, responsive and remain flexible.


The Japanese-Kanji- word “Kaizen” simply means “good change” or “continuous improvement”. Brands must work on continuously improving their message for the ever changing marketplace. It requires enormous skill & healthy dose of creativity. Based on that fact: a) Don’t rush b) Think outside the box c) Seek inspiration everywhere. Think of it as a puzzle that starts day one and must be continued daily.

“Your premium brand had better be delivering something special, or it’s not going to get the business. “



Sidney Evans is a leading international expert in branding and communications with numerous articles to his credit.

Sidney is a pragmatic strategist and expert communicator. He is obsessed with helping brands and people develop clear messaging as well as implementing sound strategy. He has a pragmatic approach to problem solving & fresh approach to branding. 

Sidney is a senior columnist and moderator of the C-Suite for Branding Magazine. Globally focused, Sidney was fortunate to help mentor young entrepreneurs in Sweden for “Start-Up Stockholm Weekend” powered by Google for entrepreneurs. Sidney was also a featured speaker for the online “Personal Branding Day” conference broadcast online from Poland. 

Specialties include: Brand Development & Strategy, Corporate Identity, Brand Development, Voice-Over, Marketing and PR support, Certified DISC Trainer (Behavior Assessment Tool)

Awards/Organizations: University of Miami Leadership Award, Public Speaking, Communications Strategy ,, Professional Voice-Over Artist, SAG (Screen Actors Guild Member), AFTRA (American Federation of Radio and Television Artists)

Twitter: @sydinc


  • Web Design
  • Brand Strategy
  • Personal Branding
  • Verbal Identity
  • Visual Identity
  • Voice over



Recently, I had the opportunity to work with Sidney. He delivered great work for our brand. He offered the kind of advice that any serious organization should value. We engaged him on a regular basis, to do progress assessments and give insightful advice and spontaneous reviews. I definitely recommend him. His ultra positive energy will quickly flow around you. – Said-Eddine Camile Founder at MOOR’S Surfboards

Sidney has been (and continues to be) one of our greatest friends here at the magazine. His contribution, both in terms of content and advice, marks a distinct personification of partnership and collaboration. Not only does he write pertinent pieces that consistently cater to our audience, but he also innovates around his strategy and how it can benefit our mutual values and goals. I have always admired him for the work that he does and simply cannot thank him enough for his generosity. – Flavia Barbat Branding Magazine, Editor & Strategist for Branded Content

Extraordinary branding expert with a keen eye for detail and excellence to help you get the visibility your business needs. A true friend who continues to get sharper with time and loyal to high caliber brand perfection. – Carol Sankar Business Advisor | Global Leadership Expert as featured at TEDx


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